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Web designing is the single most important skill that decides who wins or loses in today’s digital marketing space. You just cannot win in the world of business without having a grip on how websites work; something which you only understand when you learn web designing yourself. Earlier in the late 90’s much of the designs were made in photoshop, Corel draw or that were made as slides in power-point and exported to the web. But this kind of designing was one-dimensional as information flowed in one direction from the brand to the user and not versa. It was tough to beta test products and services in the market as there was no feedback mechanism and hence the ecosystem changed with the advent of web 2.0 that allowed for interactivity.
Enter WordPress and How the World Changed Forever Microsoft Front page spear-headed the charge in offering users the flexibility to design web pages. Along with this came Macromedia products like flash which were acquired by Flash. Hot Metal, another designing tool powered by html gained momentum amongst companies in the b2b space. Wordpress, the undisputed king of the web development arena came into the picture. And in the next ten years, even resellers selling WordPress themes became millionaires, given the beauty and functionality offered by wordpress. Setting the Foundation for Mastering Web Design You need to be familiar with colour theory and the message reflected by each colour subconsciously on the minds of users. Sketching is a great asset and if you have your own scarp book, it can be a boon for recruiters, who can decide better whether to put you in a designer role or illustrator role. Designers tend to progress towards user interface design and user- experience design while illustrators use light-pens to illustrate design on the computer screen which can be used as frame-by-frame story boards for ad-films known as stillo-matics or as content for books, magazines, newspapers. Extra Knowledge that Needs to Supplant Web Design The basic coding languages like HTML, XML, CSS, Dreamweaver should be familiar to you in order to help you get a break in the industry. The maximum exposure, practice and the freedom to fail, occasionally is something you get in the industry and not in a college. Nowadays, designers, are expected to know a bit of JavaScript as certain parts of the website need to work on the mobile screen and java is platform independent. You can run java powered games, software’s on any device with any operating system. No wonder the largest companies in the world do all their coding in JavaScript and these include banks, insurance, financial services companies as well. Other important aspects to be learnt along with web designing is the use of content management systems, search engine optimization, marketing in order to market your site aggressively across search engines and fetch higher ranks. Higher ranks means higher queries, higher visibility, higher engagement and you will have more fun in the process. And of course, it translates into higher profits as well. Source: http://ravisah.in
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Hiring freelance web designers is getting important by the day as the digital economy takes off given the rapid pace at which the internet infrastructure is being built all across the developing
world. Freelance web designers are the urgent need of the hour as the start-up culture takes root and more people are required to market the newly launched products and services. Digital marketing is a subset of information technology which is a highly man power oriented business and it takes an entire community of marketeers to get high ranks in search engines, app stores and attain high social media scores through high visibility in social media platforms. Why designers are required? If content is the king, design is the queen and it is visible in no other platform other than the web. Overall consumption of web based product is high as some news portals have over a billion hits each month including both unique and repeat visitors. Every social media post is more effective, if it carries an image or video and it can be proven through web analytic tools. Smartphone users are hard pressed for time and they prefer videos or images over text anytime in order to get a grip over any issue. Some websites buy images and use software tools for creating posts that promise a minimum reach. But organizations that market aggressively on the web, need in house designers or freelance web designers to create enriching images through image-editing tools in order to supplant the efforts of the content marketing team. When higher order expertise is required!!! Yes, when companies both big and small require unmatched expertise that is not usually found in salaried folks doing 9-5 jobs as they are familiar with certain specific platforms and technologies only and are not allowed to experiment beyond these. But freelance web designers since they have to earn their daily cash flows must crack even the most challenging projects somehow, in order to shore up their cash reserves and keep the ship floating until they hit the jackpot by some big client. Freelance web designers are required in flash -based designing, UI/UX testing and mobile web design cum application development. In house designers usually work on standard software’s like photoshop, InDesign adobe illustrator in order to get the results they are looking for. Since designers are entrusted with the responsibility of the entire website, they are required to know grid based, div based design based on the html programming language now known as HTML 5. Some illustrators are adept in both free-hand and computer based design using a pencil or light pen in case of computer based design. Developing designs on documents in the market as you only need to give print command in order to take out a colour-print out and give it to the printer who can replicate thousands of copies at a fraction of the rate you would do outside. One sure shot way to winning in the digital marketing space is to hire the best designers and give them ample resources so that they can figure it out on their own as to how to go about developing designs that can get each brand manager the visibility he desires out of his marketing spends |