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Web designing is the single most important skill that decides who wins or loses in today’s digital marketing space. You just cannot win in the world of business without having a grip on how websites work; something which you only understand when you learn web designing yourself. Earlier in the late 90’s much of the designs were made in photoshop, Corel draw or that were made as slides in power-point and exported to the web. But this kind of designing was one-dimensional as information flowed in one direction from the brand to the user and not versa. It was tough to beta test products and services in the market as there was no feedback mechanism and hence the ecosystem changed with the advent of web 2.0 that allowed for interactivity.
Enter WordPress and How the World Changed Forever Microsoft Front page spear-headed the charge in offering users the flexibility to design web pages. Along with this came Macromedia products like flash which were acquired by Flash. Hot Metal, another designing tool powered by html gained momentum amongst companies in the b2b space. Wordpress, the undisputed king of the web development arena came into the picture. And in the next ten years, even resellers selling WordPress themes became millionaires, given the beauty and functionality offered by wordpress. Setting the Foundation for Mastering Web Design You need to be familiar with colour theory and the message reflected by each colour subconsciously on the minds of users. Sketching is a great asset and if you have your own scarp book, it can be a boon for recruiters, who can decide better whether to put you in a designer role or illustrator role. Designers tend to progress towards user interface design and user- experience design while illustrators use light-pens to illustrate design on the computer screen which can be used as frame-by-frame story boards for ad-films known as stillo-matics or as content for books, magazines, newspapers. Extra Knowledge that Needs to Supplant Web Design The basic coding languages like HTML, XML, CSS, Dreamweaver should be familiar to you in order to help you get a break in the industry. The maximum exposure, practice and the freedom to fail, occasionally is something you get in the industry and not in a college. Nowadays, designers, are expected to know a bit of JavaScript as certain parts of the website need to work on the mobile screen and java is platform independent. You can run java powered games, software’s on any device with any operating system. No wonder the largest companies in the world do all their coding in JavaScript and these include banks, insurance, financial services companies as well. Other important aspects to be learnt along with web designing is the use of content management systems, search engine optimization, marketing in order to market your site aggressively across search engines and fetch higher ranks. Higher ranks means higher queries, higher visibility, higher engagement and you will have more fun in the process. And of course, it translates into higher profits as well. Source: http://ravisah.in
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